The GOOD are the companies that truthfully state, and actually follow CSR. They contribute to their communities, and help make difference in the world. An example of the GOOD would be the famous ice-cream company Ben & Jerry's. Ben & Jerry's is a company that is huge on activism. They help save the environment, and are big on holding up true values. Some of the examples of them actually having corporate social responsibility are the ways they gain ingredients to make their ice-cream. Their milk is bought off of small dairy farms in Vermont, which helps the local farming community of their base town. As well, Ben and Jerry's buys only fair trade products, like coffee, vanilla and cocoa. This way they make sure that the products they use, did not limit someone's rights. As well, they gotten pretty creative over the years, with how they handle their waste. In the beginning, the waste went to a manure pit, then it went to a composting facility , and now they send it to a Methane Bio-digester. This miracle of modern science puts the waste through a biological process that actually creates methane energy for the farmers. And the “cake” solids left over from the digested are then turned into comfy bedding for the cows. Isn't that so much better then piling waste up? 
The BAD are the companies that treat their employees or their communities in a wrong manner, and practice bad business ethics. An example of a BAD company would be Walmart. The company claims that they "Always [have] low prices - Always." But how do you think they can achieve that?? Walmart does not help communities, instead it "helps" destroy them. When Walmart comes into a new town, it ruins all small businesses. People shop there because of their lower prices, but the truth is they achieve those prices by ignoring ethics, and treating people in a unjust way. For example, most of their employees have only a part time job status, as then no health care has to be paid by the company. Walmart uses the system, and tells it's employees to get food stamps, use government aid plans, and basically go on walfare. The employees have no choice then to actually do that, as they do not have any money, because Walmart barely pays them at all ... even if they work more then 40 hours a week. The UGLY are companies that "greenwash" the public.
Greenwashing is when a company states that they are practicing CSR techniques, helping the community, and trying to save the environment - but in fact - all the statements are false. They state so only because they feel that it will help them increase their business chances, and earn more profit. A good example of the UGLY would be Kraft Foods. This top producer of foods and beverages in America, has dug itself a hole when their statements about being "all natural" have been proven to be false. Kraft's Cereals have been falsely been promoted for having natural ingredients, when they in fact use genetically engineered corn. The corn that is used in their cereals is made in a lab, and not by nature. The cereal maker's efforts to create a healthy image can have an horrible impact on children, and our health. When Kraft promotes its Natural Advantage cereals as chock full of “antioxidants” and “natural fiber" it seems as a great and healthy choice. However, the cereals also may contain pesticide residue, and modified milk products from cows treated with the rBGH growth hormone. Next time, do not be fooled by a companies big talk. Help eliminate those BAD and UGLY competitors off the market, and research the brands that you trusted until now. We live in days when we have to rely on our selves for almost anything.
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